From Words to Numbers: How to Quantitatively Size and Profile Qualitative Personas
How can you ensure your personas truly represent your audience and drive actionable results? Discover how we helped Yahoo News with this very challenge.
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Case Study
Understanding Decisions for Cross-Border P2P Payments
A client from the financial services industry wanted us to determine the ideal price model for transnational peer-to-peer money transactions.
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Blog Post
Land and Property Rights Visualized for 15 Countries
PRIndex is a joint initiative of the Global Land Alliance and Overseas Development Institute and gathers data on perceptions of property rights in different countries.
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Case Study
Designing a Custom Brand Equity Model for Visa
Our client Visa was looking to replace their black-box proprietary brand equity model with a strong metric that works as leading indicator for the company.
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Blog Post
A Merry Little Christmas Party
Santa Clause is coming to town! Which means it is time for Factworks’ annual Christmas party!
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Case Study
Local Shopping in the Mobile Era: New Types of Business Marketers and Shoppers
A social media client wanted to understand the challenges local business owners face when they begin using online marketing tools to promote their local shops.
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Blog Post
Winners of the Young Esomar Society Award 2018
Veni, vidi, vici! We are proud to announce that our analyst Selina Pietsch has won this year's Young ESOMAR Society (YES) Award.
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