Can researchers bring segments to life with AI chatbots?
Can chatbots be used to socialize segmentation insights across organizations? To answer this question, we set out on a research project to limit test our own custom GPTs.
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Blog Post
A Merry Little Christmas Party
Santa Clause is coming to town! Which means it is time for Factworks’ annual Christmas party!
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Case Study
Local Shopping in the Mobile Era: New Types of Business Marketers and Shoppers
A social media client wanted to understand the challenges local business owners face when they begin using online marketing tools to promote their local shops.
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Blog Post
Winners of the Young Esomar Society Award 2018
Veni, vidi, vici! We are proud to announce that our analyst Selina Pietsch has won this year's Young ESOMAR Society (YES) Award.
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Blog Post
Hey Alexa, Siri, and Co. – Can Online Surveys Benefit from Audio Captures?
Audio is shaking up the tech industry. We see people talk to their smartphones and smart speakers more naturally every day.
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Blog Post
Factworks Learns how to Survive in the Woods
During this year’s summer team event, we followed the instructors from SurviCamp into the woods to learn how to survive even the most extreme situations.
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Blog Post
How Local Businesses Build Their Brand
More and more people are shifting gears and shopping online. But what does that mean for small, local businesses?
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