Insights

New Thoughts & Perspectives

Insights

From Words to Numbers: How to Quantitatively Size and Profile Qualitative Personas

How can you ensure your personas truly represent your audience and drive actionable results? Discover how we helped Yahoo News with this very challenge.

Read More
Blog Post

Hey Alexa, Siri, and Co. – Can Online Surveys Benefit from Audio Captures?

Audio is shaking up the tech industry. We see people talk to their smartphones and smart speakers more naturally every day.

Read More
Blog Post

Factworks Learns how to Survive in the Woods

During this year’s summer team event, we followed the instructors from SurviCamp into the woods to learn how to survive even the most extreme situations.

Read More
Blog Post

How Local Businesses Build Their Brand

More and more people are shifting gears and shopping online. But what does that mean for small, local businesses?

Read More
Blog Post

Communicating via Messengers is the New Normal

The world is getting faster and more connected. Instead of talking on the phone people send an email or even just a message.

Read More
Blog Post

Work Styles in Modern Enterprises

The world is changing, is becoming more digitalized and connected, and so is the modern workplace.

Read More
Blog Post

Six Types of Local Marketers

The biggest marketing goal most local business owners want to achieve is rising their brand’s awareness. But how do they do that?

Read More