About us

A Look Behind the Scenes

Our Story

How It Began

Every remarkable journey has its modest start. Ours began in 2002, within the Berlin living room of one of our founders. As a spinoff of the Daimler AG think tank, the Society and Technology Research Group, it wasn’t long before we caught the attention of giants like eBay and Visa, who saw in us a partner for advanced and custom quantitative research.

Venturing Westward

As our reputation grew, so did our reach. By 2012, it became clear that to best serve our clients and work seamlessly with their research teams, we needed to be closer to them. This led us to establish a new office near San Francisco, right in the heart of Silicon Valley.

A Global Presence

In 2023, we launched our Bangalore office, tapping into the exceptional market research talent of India’s own Silicon Valley. With teams now spanning Berlin, San Francisco, and Bangalore, we’ve turned time zones into a unique advantage while supporting a broader range of quantitative and qualitative research methodologies.

Decades Of Experience

Throughout our journey, one thing has remained constant: our commitment to excellence. Over the years, we’ve built a culture of collaboration and continuous learning, where each team member brings something unique to the table. Every success story reflects our collective strength and our shared mission: to be a highly trusted research partner for leading brands in tech and finance.

Our Values

Numbers are what we do, but it’s our people who make them count.

Integrity

We regard fairness, reliability
and transparency as the pillars of trustworthy, long-term relationships with customers, coworkers and partners.

Team Spirit

Working together is essential for success. We value each other on all levels of our work. It’s this team spirit that promotes a motivating work environment.

Excellence

Only the very best solutions will do for our customers. And as their trusted research partner it’s our duty to deliver these - with no ifs, ands or buts.

Innovation Culture

Change is key to staying in the game. That’s why we encourage new ideas, striving towards continual improvement and genuine innovation.

Our Management Team

Meet the minds behind Factworks' management board.

Axel Bichler

Founder & CEO

Axel is co-founder and CEO of Factworks. For over 20 years now, he’s helped blue-chip clients from various industries to make confident business decisions, using sophisticated market research approaches.

In 2012, Axel moved to the US - he is now managing the company from Silicon Valley and highly values the short distance to many of our clients.

When not at Factworks, Axel loves spending time with his family, listening to music, using tech gadgets, and cooking. He runs to compensate for the last of these.

Nadja Böhme

CEO

Nadja is CEO at Factworks and manages the Berlin office. She is responsible for strategy, customer success, and keeps an eye on project excellence.

In her former role as Head of Marketing she actively drove the development of innovative research approaches and recently won the Market Research Innovation award from BVM. With years of
experience in managing projects, Nadja has a natural sense for her clients’ needs and enables them to make confident business decisions.

Outside Factworks, Nadja loves to travel, watch movies, and cook dinners for family and friends.

Prof. Dr. Marcel Paulssen

Co-Founder & SCIENTIFIC ADVISOR

Marcel is co-founder of Factworks and professor of marketing at the Business School at the University of Geneva. As our scientific advisor, he ensures that Factworks has access to the latest marketing knowledge and ideas, and helps us to develop innovative solutions for our customers. He is an expert in multivariate analysis techniques and does research in the areas of branding and product quality.

Marcel is a sports enthusiast and enjoys cultural events in Berlin and Geneva.

Axel Bichler

Founder & CEO

In 2012, Axel moved to the US - he is now managing the company from Silicon Valley and highly values the short distance to many of our clients.

When not at Factworks, Axel loves spending time with his family, listening to music, using tech gadgets, and cooking. He runs to compensate for the last of these.

Anchal Chhabra

CO-CEO

Anchal, the co-CEO of our Silicon Valley office, brings over a decade of expertise in market research and financial services to the team. Her distinguished tenure at Factworks follows senior roles in Nielsen's CPG, Telecom, and Technology Divisions.

With her exceptional professional experience and MBA in Marketing and Information Technology from the prestigious Fore School of Business in India, she's been instrumental in shaping groundbreaking research initiatives for top finance and tech brands.

Medha Sarkar

CEO

Medha is the CEO of Factwork’s branch in Bangalore, India where she is responsible for driving the growth and development of our new office in the region. She joined Factworks as a Director in 2017, forging strong client bonds in tech and finance.

With her wealth of experience working with top firms in India and the US, Medha is uniquely qualified to lead our Indian office.

TOCii For Conjoint

We won the Top Of Class Insights Industry (TOCii) Award for Conjoint Analysis at succeet25.This award recognizes our commitment to innovative, immersive Conjoint solutions.

Insight250 Winner

In 2024, our founder, Axel Bichler, was honored as one of the Insight250—a prestigious list powered by ESOMAR that celebrates the top innovators, pioneers, and leaders in the global insights and analytics community.

Kununu Award

For the 2nd year running, we’ve been awarded the prestigious “Top Company” seal based on our stellar employee rating scores, reviews, salaries and culture on Kununu.

GRIT Report

We're proud to announce that we've been ranked in the GRIT report as one of the Top 50 most innovative market research suppliers in 2022, 2023, and 2024.

ESOMAR Yes Award

In 2018, our consultant Selina convinced the ESOMAR Congress audience of the potential of topic modeling for open-end coding in her 60 seconds pitch.

BVM Innovationspreis

Together with Dynata (formerly Research Now SSI), we won the German BVM innovation award 2018 for our research on audio versus text open-ends in online surveys.

GOR Best Practice Award

Together with our client Telekom Innovation Laboratories, we won the GOR Best Practice Award in 2012 for our works on the Telekom-owned user panel "Innovationsforum".