From Words to Numbers: How to Quantitatively Size and Profile Qualitative Personas
How can you ensure your personas truly represent your audience and drive actionable results? Discover how we helped Yahoo News with this very challenge.
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Blog Post
Reflecting on 2024: A Year of Milestones for Factworks
From celebrating 22 years to earning top industry accolades and sharing insights worldwide, 2024 was a milestone year for Factworks. Here’s a look at what we achieved together.
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Insights
4 Trends Shaping Market Research in 2025
2025 is bringing exciting changes to market research—from synthetic data breakthroughs to a stronger focus on ROI. Catch the 4 trends shaping our industry right here.
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Insights
Can researchers bring segments to life with AI chatbots?
Can chatbots be used to socialize segmentation insights across organizations? To answer this question, we set out on a research project to limit test our own custom GPTs.
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Insights
How to make ChatGPT your ultimate UX research buddy
Looking to integrate ChatGPT into your user experience research workflow? Discover four tips for incorporating ChatGPT into your UX research toolkit.
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Insights
Conjoint analysis: Tips for understanding digital products and consumer shopping experiences
Predicting consumer behavior in complex markets is challenging. Discover how advanced conjoint analysis can guide pricing strategies and secure a product's market position.
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Case Study
Exploring the German Market for VR Headsets
Amid Germany's stringent privacy laws, we delved deep into the VR market for our client, uncovering insights that shaped their strategic roadmap in a unique regulatory landscape.
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