Amid Germany's stringent privacy laws, we delved deep into the VR market for our client, uncovering insights that shaped their strategic roadmap in a unique regulatory landscape.
Can researchers bring segments to life with AI chatbots?
Can chatbots be used to socialize segmentation insights across organizations? To answer this question, we set out on a research project to limit test our own custom GPTs.
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How to make ChatGPT your ultimate UX research buddy
Looking to integrate ChatGPT into your user experience research workflow? Discover four tips for incorporating ChatGPT into your UX research toolkit.
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Conjoint analysis: Tips for understanding digital products and consumer shopping experiences
Predicting consumer behavior in complex markets is challenging. Discover how advanced conjoint analysis can guide pricing strategies and secure a product's market position.
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