From Words to Numbers: How to Quantitatively Size and Profile Qualitative Personas
How can you ensure your personas truly represent your audience and drive actionable results? Discover how we helped Yahoo News with this very challenge.
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Blog Post
How Cognitive Testing Improves Market Research
Learn how cognitive testing improves your data quality so you can make strategic business decisions based on insights that truly reflect your customers’ attitudes and preferences.
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Blog Post
How Factworks Celebrated Its 20th Anniversary
You simply had to be there.
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Blog Post
A Day in the Life of a Market Research Analyst
Find out what it's like to be a market research analyst at Factworks by giving you a behind-the-scenes look at the day in the life of one of our market research analysts, Yuxuan.
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Blog Post
Factworks on GRIT's Top 50 Innovators List for 3rd Year
We are delighted to share that, for the third consecutive year, we've earned a coveted spot on the renowned GRIT Top 50 Most Innovative Market Research Companies List for 2023.
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Case Study
Uncovering the Ad Power of Reels on Instagram and Facebook for Meta
Our client, Meta wanted to understand what sets Facebook and Instagram Reels apart from its competitors in the short-form videos (SFVs) landscape.
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Blog Post
What Onboarding At Factworks Is Really Like
Curious about what it’s like to work at Factworks? Find out from the latest Factworkers who have joined our team.
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