From Words to Numbers: How to Quantitatively Size and Profile Qualitative Personas
How can you ensure your personas truly represent your audience and drive actionable results? Discover how we helped Yahoo News with this very challenge.
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Blog Post
Collaboration is the Name of the Game
What makes for good collaboration? What for bad? And do employees and companies share the same views on the topic?
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Blog Post
Factworks’ 2018 at a Glance
2018 rushed by so quickly. With the first weeks of 2019 keeping us busy already, we haven't actually taken the time to appreciate and review what happened last year. Yet.
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Blog Post
Join us in London at The Quirk’s Event 2019
It is a new year which also means it is time for us to visit new events. And the first one on our list is The Quirk’s Event London.
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Case Study
Looking into the Future: A Simulator Predicting the Influence of Brand Drivers
A multi-national client from the financial service industry came to us looking for a way to better predict brand drivers that were worth investing in.
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Blog Post
Nadja Böhme Appointed CEO
We are happy to announce that Nadja Böhme was appointed CEO at Factworks and will be managing the Berlin headquarters from now on.
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Blog Post
Meet Five Different Types of Local Shoppers
Why do people buy products from local businesses? Or why don’t they? What are the reasons that influence their decisions?
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