Can researchers bring segments to life with AI chatbots?
Can chatbots be used to socialize segmentation insights across organizations? To answer this question, we set out on a research project to limit test our own custom GPTs.
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Case Study
Looking into the Future: A Simulator Predicting the Influence of Brand Drivers
A multi-national client from the financial service industry came to us looking for a way to better predict brand drivers that were worth investing in.
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Blog Post
Nadja Böhme Appointed CEO
We are happy to announce that Nadja Böhme was appointed CEO at Factworks and will be managing the Berlin headquarters from now on.
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Blog Post
Meet Five Different Types of Local Shoppers
Why do people buy products from local businesses? Or why don’t they? What are the reasons that influence their decisions?
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Case Study
Understanding Decisions for Cross-Border P2P Payments
A client from the financial services industry wanted us to determine the ideal price model for transnational peer-to-peer money transactions.
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Blog Post
Land and Property Rights Visualized for 15 Countries
PRIndex is a joint initiative of the Global Land Alliance and Overseas Development Institute and gathers data on perceptions of property rights in different countries.
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Case Study
Designing a Custom Brand Equity Model for Visa
Our client Visa was looking to replace their black-box proprietary brand equity model with a strong metric that works as leading indicator for the company.
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