Can researchers bring segments to life with AI chatbots?
Can chatbots be used to socialize segmentation insights across organizations? To answer this question, we set out on a research project to limit test our own custom GPTs.
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Blog Post
Webinar on the Future of Name and Concept Testing
Get a glimpse of the future of name and concept testing during our upcoming webinars on marktforschung.de (June 13th) and NewMR (June 20th).
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Blog Post
New directions for open-end analysis
Read our newest article on using Text Analytics for open-end analysis on Research World.
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Blog Post
Segmentation Pitfalls
A segmentation is one of the most essential market research exercises.
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Blog Post
Collaboration is the Name of the Game
What makes for good collaboration? What for bad? And do employees and companies share the same views on the topic?
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Blog Post
Factworks’ 2018 at a Glance
2018 rushed by so quickly. With the first weeks of 2019 keeping us busy already, we haven't actually taken the time to appreciate and review what happened last year. Yet.
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Blog Post
Join us in London at The Quirk’s Event 2019
It is a new year which also means it is time for us to visit new events. And the first one on our list is The Quirk’s Event London.
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