From Words to Numbers: How to Quantitatively Size and Profile Qualitative Personas
How can you ensure your personas truly represent your audience and drive actionable results? Discover how we helped Yahoo News with this very challenge.
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Blog Post
Happy Holidays from Factworks
The Berlin office came together to craft gingerbread houses and enjoy the pre-holiday season with mulled wine and sweet treats.
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Blog Post
Diversity and Opportunity Culture at Factworks
For the second time EDITION F invited people to join the Female Future Force Day.
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Blog Post
Company Outing 2019
For two days of team building and group activities, we left Berlin, just to admire another beautiful big city: Hamburg!
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Blog Post
Webinar on the Future of Name and Concept Testing
Get a glimpse of the future of name and concept testing during our upcoming webinars on marktforschung.de (June 13th) and NewMR (June 20th).
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Blog Post
New directions for open-end analysis
Read our newest article on using Text Analytics for open-end analysis on Research World.
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Blog Post
Segmentation Pitfalls
A segmentation is one of the most essential market research exercises.
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