From Words to Numbers: How to Quantitatively Size and Profile Qualitative Personas
How can you ensure your personas truly represent your audience and drive actionable results? Discover how we helped Yahoo News with this very challenge.
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2020 - A Year in Review
We can probably all agree on the fact that 2020 was unexpected to say the least and that it will surely be a year for the history books.
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Wishing everyone festive and healthy holidays!
As we approach the end of a year which has been challenging and nerve-racking for so many, we want to thank all of our supporters.
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Finally grown-up! Factworks is celebrating its 18th anniversary.
We are celebrating our coming of age. Since 2002, Factworks offers bespoke market research to solve our clients' most complex business issues.
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5 Steps to Create Your Product Concept
Follow this simple guideline to write an informative concept description.
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The Quirk's Event London - Research Design for Generation Overload
This February 11th the Quirk’s Event London makes a grand return and so do we!
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2019 at Factworks
They say that time flies by when you’re having fun, but it still never ceases to amaze us just how fast time can actually pass.
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