Our client Visa was looking to replace their black-box proprietary brand equity model with a strong metric that works as leading indicator for the company.
Can researchers bring segments to life with AI chatbots?
Can chatbots be used to socialize segmentation insights across organizations? To answer this question, we set out on a research project to limit test our own custom GPTs.
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Insights
How to make ChatGPT your ultimate UX research buddy
Looking to integrate ChatGPT into your user experience research workflow? Discover four tips for incorporating ChatGPT into your UX research toolkit.
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Insights
Conjoint analysis: Tips for understanding digital products and consumer shopping experiences
Predicting consumer behavior in complex markets is challenging. Discover how advanced conjoint analysis can guide pricing strategies and secure a product's market position.
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