Local Shopping in the Mobile Era: New Types of Business Marketers and Shoppers
A social media client wanted to understand the challenges local business owners face when they begin using online marketing tools to promote their local shops.
Can researchers bring segments to life with AI chatbots?
Can chatbots be used to socialize segmentation insights across organizations? To answer this question, we set out on a research project to limit test our own custom GPTs.
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Insights
How to make ChatGPT your ultimate UX research buddy
Looking to integrate ChatGPT into your user experience research workflow? Discover four tips for incorporating ChatGPT into your UX research toolkit.
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Insights
Conjoint analysis: Tips for understanding digital products and consumer shopping experiences
Predicting consumer behavior in complex markets is challenging. Discover how advanced conjoint analysis can guide pricing strategies and secure a product's market position.
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