METHOD EXPERTISE

QUALITATIVE METHODS

Good market research requires not only hard but also soft methods.

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METHOD EXPERTISE

Quantitative Methods

We are an interdisciplinary team with diverse and specialized backgrounds, but we all share a special passion for empirical research and statistics.

method-expertise-quantitative-methods

We have mastered the classical procedures as well as the newest statistical methods. By employing structural equation models and PLS, we are one of the pioneers in market research.

By employing structural equation models and PLS, we are one of the pioneers in market research. In the area of conjoint and discrete choice analyses, our competencies range from the classical to the very newest developments.
We are continuously providing further training for our associates, to make them into true experts in one or more methods. Equipped with this knowledge, we can then determine very precisely which method is optimal for the questions you need answered.

METHOD EXPERTISE

Qualitative Methods

Good market research requires not only hard but also soft methods.

In order to better understand and illustrate the complexities of a problem, you have view it from several perspectives. Whether with a focus group or in-depth interviews, FactWorks can provide you with a repertoire of qualitative methods – offline as well as online. Dr. Beate Müller, former head of Daimler AG’s Holistic and Intercultural Customer Needs research group, and a renowned expert with many years of experience in qualitative market research, is part of the FactWorks team. We’ll help you better understand your customers!!

Berlin

San Francisco

Address:

FactWorks GmbH Phone: (0 30) 52 68 04 55 - 0
EUREF-Campus 10-11 Fax: (0 30) 52 68 04 55 - 66
10829 Berlin Email: info@FactWorks.com
Germany Campus-Plan
FactWorks LLC Phone: +1 650 242 4439
777 Mariners Island Boulevard Email: us-info@factworks.com
Suite 750  
San Mateo, CA 94404  

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