INDUSTRY EXPERTISE

FINANCIAL SERVICES

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eCOMMERCE

The dizzying growth rates of the eCommerce market continue to attract new companies. Competition for securing long-term customers has generated highly customized worlds of experience for online shoppers.

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INDUSTRY EXPERTISE

eCommerce

Young, attractive, and worth billions

The dizzying growth rates of the eCommerce market continue to attract new companies. Competition for securing long-term customers has generated highly customized worlds of experience for online shoppers.

Thus the eCommerce industry profits from the rapid speed of innovation in the ICT field, and makes it possible for new business models to spring up. Mobile and social commerce will soon bring eCommerce to the next level and will further fuse the real and digital worlds.

From start-up to global player

FactWorks expanded in eCommerce along with its clients. We have accompanied and consulted with some of the biggest players, from the first generation of our start-up to the present day. At the same time, we work with innovative start-ups, and therefore have our finger on the pulse of our industry. A large portion of our eCommerce projects are directly commissioned and coordinated from company headquarters in the United States. This is further evidence of our competence and quality of work.

Your partner in all development phases

We offer our customers a broad spectrum of service options, from strategic projects such as market entry of a leading social network site in Germany, to price optimization for an online marketplace or the development of trust models for a trading platform, on down to execution of a name test for an Internet start-up.

Our eCommerce specialties are:
• Product development
• Customer satisfaction and loyalty
• Brand positioning
• Analytics and data mining

Contact:

Melanie Klapper

Email: nbjmup;lmbqqfsAgbduxpslt/dpn
Phone: +49 (0)30 526 804 55 21

Contact:

Stefanie Paul

Email: nbjmup;qbvmAgbduxpslt/dpn
Phone: +49 (0)30 526 804 55 23

INDUSTRY EXPERTISE

Information and Telecommunications Technology

industry-expertise-it-and-telecommunications

A Market That’s Changing the World

The information and telecommunications technology market is changing faster than any other.

At the same time, it’s having a significant impact on our way of life. Products and technologies that were fiction just a few years ago, now determine our daily routine. This high speed of innovation poses an enormous challenge to companies: Business models and entire industries are being changed and in part redefined. Companies have to develop new products and services in order to remain competitive. Markets converge and new competitors continuously appear.

Innovation is our strength

FactWorks is the right partner for securing your competitive edge in innovation and winning customers in this challenging environment. Since our inception, we have worked alongside industry pioneers that have set the standards in the ICT market, as well as with established global players. This allows us to provide you with very broad thematic expertise. Our high level of methodological competence is a particularly decisive factor for success with respect to the current key themes of the ICT industry: innovation and customer retention research.

Clear forecasts for strategic decisions

Our expertise in ICT market research lies mainly in the areas of customer relationship management, product and innovation research, and pricing. Our projects are designed based on well-grounded analysis and clear recommendations on the course of action you need to take. This allows you to make the right decisions in all phases of the product innovation process, to set the right price for your products and services, and to identify the most effective levers that will promote increased customer loyalty and satisfaction.

Contact:

Jeannine Chartron

Email: nbjmup;DibsuspoAgbduxpslt/dpn
Phone: +49 (0)30 526 804 55 13

Contact:

Nadja Böhme

Email: nbjmup;cpfinfAgbduxpslt/dpn
Phone: +49 (0)30 526 804 55 43

INDUSTRY EXPERTISE

Financial Services

The industry of financial service providers has been faced with numerous challenges for several years.

As a direct result of the multiple crises, customers have lost confidence and fled to less risky and often underperforming products and services. At the same time, technological advancements are changing the market and making it more transparent for the customer. For this very reason, high-quality consulting and perceived trustworthiness are more important than ever for companies in the financial and insurance industries, to be able to win over long-term customers.

We know your customers

FactWorks has extensive project experience in financial market research. Some of our customers are the classic large banks and insurance companies, credit card companies, and providers of various electronic payment systems. Our close ties with the University of Geneva grant FactWorks access to the newest research, such as that on decision-making behavior in the selection of financial products by customers, and that on customer relationship management.

Focus on customer relationships

With our long-term and broad-ranging expertise in market research for financial service providers, we can support you with analysis and optimization of your customer relationships. We can clearly show you how your brand’s trustworthiness ranks against your competition’s, and what leverage you can exert to improve that trust. Our analyses of your customers’ satisfaction and loyalty deliver decisive results for successful customer management. When it comes to new product offerings and services, we can advise you on all matters regarding product design and pricing strategy for optimal earnings.

Contact:

Stefanie Paul

Payment systems and eCommerce payments

Email: nbjmup;qbvmAgbduxpslt/dpn
Phone: +49 (0)30 526 804 55 23

Contact:

Dr. Beate Müller

Banks and insurance companies

Email: nbjmup;nvfmmfsAgbduxpslt/dpn
Phone: +49 (0)30 526 804 55 11

Contact:

Nora Simon

Banks and insurance companies

Email: nbjmup;tjnpoAgbduxpslt/dpn
Phone: +49 (0)30 526 804 55 93

INDUSTRY EXPERTISE

Automotive Industry

industry-expertise-automotive-industry

Mega-cities, limited resources and climate changes have changed existing mobility patterns.

Creating future mobility concepts

With the development of alternative powertrains and a mature market ready for hybrid and electric cars, a fundamental technology change has been set in full motion. Worldwide overcapacities and a clearer, internationally competitive landscape exacerbate the challenges that confront the automotive industry. Only the strongest brands, which deliver consistent product quality, a high level of customer loyalty and satisfaction, perfect service, and, most importantly, exhibit a commitment to fulfill ever-changing customers’ needs with new products, will secure long-term success in this type of market environment.

Experience and passion

As a spin-off of The Society of Technology and Research Group – a think tank of Daimler, Inc. – FactWorks is “pumped up” about cars. The experts on our automotive teams have years of experience in the automotive industry. Whether you’re in the quantitative or qualitative area of automotive market research, we assure you that our recommendations are both relevant and built on firm and precise facts from the most experienced of sources.

360°: Better consulting with all-around visibility

We understand your customers’ approach and what drives them, as well as the long-term development of brand and satisfaction performance. From that knowledge base we create and deliver the outstanding strategy that your company needs in order to guarantee successful customer and brand management. We can also provide you with support in the area of vehicle concept, equipment types and specification, pricing, and service performance – all tailored to your customers’ needs.

We specialize in the following areas within the automotive industry:
• Customer loyalty and customer satisfaction/CSI
• New product design and pricing
• Quality assurance
• Positioning and brand image

Contact:

Dr. Beate Müller

Email: nbjmup;nvfmmfsAgbduxpslt/dpn
Phone: +49 (0)30 526 804 55 11

Contact:

Nora Simon

Email: nbjmup;tjnpoAgbduxpslt/dpn
Phone: +49 (0)30 526 804 55 43

INDUSTRY EXPERTISE

Consumer Goods

industry-expertise-consumer-goods

The boom of discounters and the increased competition in the retail market have for years put increased pressure on consumer goods manufacturers. Even best-established companies are finding it more difficult to charge premium prices.

A market under pressure

What also accelerates this development is the lack of consumer willingness to pay those prices, even though they have higher expectations of product quality. The constantly changing needs of consumers present a further challenge to FMCG companies: The hybrid customer shops not only at discounters, but also at high-end retail stores. This makes a valid prediction of buyer behavior rather difficult.

Understanding the discriminating customer

FactWorks supports consumer goods manufacturers in developing a deeper understanding of their customers’ needs and also their patterns of thought and action. For this reason, we bring to the table a broad portfolio of qualitative and quantitative procedures. Some of the world’s leading FMCG companies have trusted and depended on our expertise. Take advantage of our know-how to identify new target groups and customer segments so that you too can optimize your brand’s position..

From positioning to brand equity management

Our key project management strengths in consumer goods market research are mainly in image and positioning analyses, as well as brand equity management. Our results will clearly show you how your brand is perceived and how this perception influences customers’ spending behavior. We also analyze the performance of your brand in the purchase process and provide you with specific recommendations for brand optimization.

CONTACT:

Dr. Beate Müller

Email: nbjmup;nvfmmfsAgbduxpslt/dpn
Phone: +49 (0) 30 526 804 55 11

INDUSTRY EXPERTISE

Not your industry?

Don’t worry about it! We are being contacted more and more frequently by companies from other industries and research areas.

In the past, for example, we’ve managed market research projects in medical technology, aerospace, education, and even directed a project on gender studies. Our new customers are not only convinced by our competence and the quality of our work, but also by the enthusiasm that we bring to new research topics and challenges. Send us your research briefing and let us convince you. We’re glad to have you!

Contact:

Axel Bichler

Email: nbjmup;bcAgbduxpslt/dpn
Phone: +49 (0)30 526 804 55 0

Berlin

San Francisco

Address:

FactWorks GmbH Phone: (0 30) 52 68 04 55 - 0
EUREF-Campus 10-11 Fax: (0 30) 52 68 04 55 - 66
10829 Berlin Email: info@FactWorks.com
Germany Campus-Plan
FactWorks LLC Phone: +1 650 242 4439
777 Mariners Island Boulevard Email: us-info@factworks.com
Suite 750  
San Mateo, CA 94404  

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