2017 has been an exciting year for us. It was our first full year at the EUREF campus, we celebrated our 15th anniversary, and got to welcome many new faces, all of them adding new facets to our team. We were sportive, toured around the world to attend conferences, and drank a lot of coffee. And of course, we conducted new and thrilling projects. But see for yourself:
Feb 2, 2018
Alex (Director at FactWorks) will give a full-day seminar for BVM in spring 2018 (Thu, April 12) and you can still benefit from an attractive early bird rate until Jan 26.
Building on his extensive experience in conjoint, Alex will give participants an introduction into different conjoint-based techniques for measuring preferences for pricing and product research.
Jan 18, 2018
This holiday season forget about the numbers and focus on the things that matter most.
For us at FactWorks, those include family and friends, laughter and comfort, and the relationships we've built with people like you.
Dec 21, 2017
In our newest publication we put together major findings from our multi-country research conducted together with Research Now.
With voice assistants, smart speakers, and audio messaging on the rise, we took the occasion to conduct a research on the current acceptance of audio captures in online surveys. In Germany and the United Kingdom we asked an online representative sample of 2,300 people to answer a short questionnaire with open end questions - some of them using traditional text boxes, some of them including voice recording.
Dec 12, 2017
Albrecht will give a presentation together with Greta Baisch (Facebook) tomorrow at ESOMAR Big Data World in New York.
For the ESOMAR session "Mobile Fueling Big Data" they will provide insights into a research on how local shopping is evolving through digital and mobile. They will present a segmentation of local businesses which builds on big data to enable a detailed understanding of the local shopping landscape and customers' motivations to shop locally.
Nov 28, 2017
Visit our workshop on the usefulness of audio captures in online surveys next week at Research & Results in Munich (Thursday, Oct 26 - 10.45 am).
Nadja Böhme, Director and Head of Marketing at FactWorks, will present together with Oliver Tjarks, VP Client Development at Research Now. Based on the soaring consumer trend of voice technology, they will provide insights on a jointly conducted multi-country research which compared traditional text open ends with the novel approach of capturing audio responses.
Oct 19, 2017
Adrian will be talking at Research plus Rheinland organized by DGOF (Deutsche Gesellschaft für Online-Forschung) next Wednesday (Sept 6).
Taking place at "die wohngemeinschaft" situated in the city center of Cologne, he will contribute to the program by giving insights into his research on quality criteria in online surveys. In the multi-country study which was conducted last year together with Research Now, Adrian analyzed the effectiveness of trap questions in comparison to other common quality criteria used for data cleaning.
Sept 1, 2017
Since our office moving last December, we've gladly got to welcome many new faces to our team.
In order to get the full picture of everyone at FactWorks, we recently took new portraits in the new office surroundings.
Íf you want to get an impression, follow this path to see the full gallery: About us > FactWorks Team
Aug 17, 2017
In the recent issue of the German market research magazine "planung & analyse" (Vol. 3, 2017) our director Adrian Becker wrote an article about best practices in data cleaning for online surveys.
In this article, Adrian provides rich insights into a study which was conducted last year together with our research partner Research Now. In a multi-country study in 6 countries, they examined the effectiveness of trap questions for the purpose of cleaning out inattentive survey participants and compared it to the effectiveness of other popular quality checks.
July 26, 2017
On Tuesday, June 20, Albrecht will present at 52th "BVM Kongress der Deutschen Marktforschung".
This year's motto of the event being 'understanding and developing brands', Albrecht will provide insights into an approach how predictive modeling can be used to forecast brand preferences.
June 15, 2017
On Tuesday this week, the EUREF campus management organized their first after-work event for all 2500 employees working on campus. We mingled with our neighbours and learned about the businesses in a laid back atmosphere, helped by chilled drinks, currywurst and great music.
We also had the opportunity to officially introduce FactWorks in a short and sweet Pecha Kucha style presentation, covering our inception 15 years ago in the living room of our founders to the present day, with 45 employees and our new headquarters on EUREF campus.
EUREF campus is a melting pot for innovative businesses around sustainability, mobility and future living. We feel closely connected to our neighbors and are always trying to bring innovation to the forefront for our clients and to support them with actionable research recommendations.
Thanks for the evening, EUREF campus management!
May 12, 2017
After our office moving to EUREF campus last December, we finally had the chance to celebrate this joyful occasion. True to the motto "Timetraveling with FactWorks", we looked back at how the company evolved over the last 15 years and transformed the office into a glittering party space. Many alumnis joined as we played mobile exit room games, air hockey and danced 'til the early hours.
Thanks to everyone who joined!
Mar 20, 2017
We are quite excited to be nominated for the Best Practice Award 2017 at this year's General Online Research Conference (GOR) hosted by Deutsche Gesellschaft für Online-Forschung (DGOF) and HTW University of Applied Sciences of Berlin.
Our 5 competitors include top-level speakers from the market research industry, that's why we can't wait to see who is going to win the coveted trophy on March 16!
Jan 31, 2017
The FactWorks team gathered sincere wishes for everyone who has been doing business with us in 2016.
May your 2017 be off-the-charts!
Jan 04, 2017
FactWorks, your partner for excellence in market research and analytics, is very pleased to announce that they have moved to EUREF Campus in Berlin-Schöneberg as of Dec 12. The new office will be the company’s headquarters, working closely with the established office in San Mateo, California.
“We are very excited about the idea behind the EUREF Campus and were very pleased to have found an attractive office here” says CEO of FactWorks, Manuela Krüger. “Over the last years and months FactWorks has grown to more than 40 employees and the new office, with its spacious and open environment, reflects our future plans to continue on that path.”
The EUREF Campus is a unique environment for innovative forward-looking projects in the center of Berlin forming around the iconic Gasometer landmark. Start-ups, established companies and research institutions have settled here to promote future mobility, energy sustainability and urban planning.
FactWorks’ client base largely consists of innovative key players in Technology, Digital and Financial Services. FactWorks offers these companies profound and intelligent recommendations distilled from market research findings and thereby promotes a common goal which unites the campus community: To foster innovation.
Berlin office address:
10829 Berlin, Germany
Dec 16, 2016
After a great workshop at Research & Results in Munich last month, Adrian will present his findings on the usefulness of trap questions based on a multi-country comparison in a webinar. Together with Leila from Research Now he will provide actionable insights for high-quality data.
Watch here a short teaser from Research & Results to see what the webinar is going to be about:
Nov 24, 2016 | TG
Don’t miss our joint workshop with Research Now at this year’s Research & Results in Munich (Wednesday, 10/26, 10.45 am, room 3).
Adrian will build on last year’s research on trap questions and provide a multi-national view on how to deal with "bad" respondents in online surveys. He will again team up with Fabian from Research Now to present most promising approaches for increased data quality in quantitative surveys – from an international perspective.
Oct 11, 2016 | TG
Developed in partnership between the OECD, World Bank and Facebook, the Future of Business Survey looks at insights and opportunities for growth from digitalized small and medium-sized enterprises (SMEs).
In the first seven months since its launch, more than 90,000 SMEs across 22 countries have responded to the ongoing online survey, which is administered each month by FactWorks.
The full report for review and the interactive online dashboard can be found here:
Oct 5, 2016 | NB
When last Thursday the Dmexco – exposition and conference for digital marketing in Cologne – shut down its doors, it counted numerous new records. With over 50,700 visitors, 1,010 exhibitors and 570 speakers it’s now able to compete with the biggest marketing events globally. Big players in digital business showed up - Facebook, eBay and Google to name just a few - to present their ideas on how marketing and advertisement should be like from now on into the future. Some buzzwords to have on the radar this year were:
Mobile will be (surprise!) the future of every marketing campaign. As more and more internet activity comes from mobile devices, advertisers have to think of ways to catch customers’ attention on those smaller screens. Companies discover messenger apps as a personal communication channel where they can reach their customers one-on-one.
Advertising processes are increasingly being automated. At Facebook and Google, where Programmatic Ads became popular, ads are placed using algorithms and real-time bidding functionality. Thus, artificial intelligence more and more opposes manual media planning.
As time of the customers becomes a valued good - there is just too much content out there - Contextual Marketing has become key. The advertiser’s message has to reach the customers with the right timing, on the right device and with the right content. The right content meaning everything needs to be personalized as well. Seems like demands for businesses marketers are getting ever more diverse and difficult.
With more and more data businesses gather from their customers and rising demands for individualized, multi-channel, contextual advertisement, market research and analytics will need to move ahead to conduct professional data analyses and give recommendations how to address customers effectively.
As one speaker at the event pointed out, only 12% of enterprise data is actually used for analytics today. Sounds like there is still room for improvement!
Sep 20, 2016 | TG
Technology is no doubt sexy as hell to consumers and thus this year’s IFA, as Berlin’s biggest exhibition for consumer electronics and home appliances, has another record year in terms of scope and visitors. The late summer date makes the IFA an ideal place for holiday-focused launches, also internationally – and always offers a good reason for the FactWorks team to check out newest developments and innovations in the field.
There is a race not only for new product launches like brand new really hot! smartphones (couldn’t resist), but also for who has the best new abbreviation. This year it seems to be 4k OLED, making the TV experience even brighter and more colorfully appealing. Not that new is the internet connection of all kinds of household devices. The ’internet of things’ is however still a growing topic and thus a refrigerator that tells you from the outside semi-transparent monitor what is inside and connects to a shopping list app is one of the stars of this year’s exhibition.
This might impact market research and the way respondents can be reached to get optimal usage and attitude assessments in a future not that far away – surveying via the fridge instead of the desktop PC or smartphone and getting online-ethnographic reads instantaneously, to name just a few possible scenarios. Or think of newest developments in virtual reality where future positioning and brand performance might also play a role in the digital space.
I guess I still prefer to just open the fridge door, but wonder when this might change – maybe if standing in the supermarket looking at my paper pencil shopping list doesn’t feel state-of-the-art anymore.
Sep 7, 2016 | NB
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