On Tuesday, June 20, Albrecht will present at 52th BVM Kongress der Deutschen Marktforschung.
This year's motto of the event being 'understanding and developing brands', Albrecht will provide insights into a study where predictive modeling was used to forecast brand preferences.
June 15, 2017
On Tuesday this week, the EUREF campus management organized their first after-work event for all 2500 employees working on campus. We mingled with our neighbours and learned about the businesses in a laid back atmosphere, helped by chilled drinks, currywurst and great music.
We also had the opportunity to officially introduce FactWorks in a short and sweet Pecha Kucha style presentation, covering our inception 15 years ago in the living room of our founders to the present day, with 45 employees and our new headquarters on EUREF campus.
EUREF campus is a melting pot for innovative businesses around sustainability, mobility and future living. We feel closely connected to our neighbors and are always trying to bring innovation to the forefront for our clients and to support them with actionable research recommendations.
Thanks for the evening, EUREF campus management!
May 12, 2017
After our office moving to EUREF campus last December, we finally had the chance to celebrate this joyful occasion. True to the motto "Timetraveling with FactWorks", we looked back at how the company evolved over the last 15 years and transformed the office into a glittering party space. Many alumnis joined as we played mobile exit room games, air hockey and danced 'til the early hours.
Thanks to everyone who joined!
Mar 20, 2017
We are quite excited to be nominated for the Best Practice Award 2017 at this year's General Online Research Conference (GOR) hosted by Deutsche Gesellschaft für Online-Forschung (DGOF) and HTW University of Applied Sciences of Berlin.
Our 5 competitors include top-level speakers from the market research industry, that's why we can't wait to see who is going to win the coveted trophy on March 16!
Jan 31, 2017
The FactWorks team gathered sincere wishes for everyone who has been doing business with us in 2016.
May your 2017 be off-the-charts!
Jan 04, 2017
FactWorks, your partner for excellence in market research and analytics, is very pleased to announce that they have moved to EUREF Campus in Berlin-Schöneberg as of Dec 12. The new office will be the company’s headquarters, working closely with the established office in San Mateo, California.
“We are very excited about the idea behind the EUREF Campus and were very pleased to have found an attractive office here” says CEO of FactWorks, Manuela Krüger. “Over the last years and months FactWorks has grown to more than 40 employees and the new office, with its spacious and open environment, reflects our future plans to continue on that path.”
The EUREF Campus is a unique environment for innovative forward-looking projects in the center of Berlin forming around the iconic Gasometer landmark. Start-ups, established companies and research institutions have settled here to promote future mobility, energy sustainability and urban planning.
FactWorks’ client base largely consists of innovative key players in Technology, Digital and Financial Services. FactWorks offers these companies profound and intelligent recommendations distilled from market research findings and thereby promotes a common goal which unites the campus community: To foster innovation.
Berlin office address:
10829 Berlin, Germany
Dec 16, 2016
After a great workshop at Research & Results in Munich last month, Adrian will present his findings on the usefulness of trap questions based on a multi-country comparison in a webinar. Together with Leila from Research Now he will provide actionable insights for high-quality data.
Watch here a short teaser from Research & Results to see what the webinar is going to be about:
Nov 24, 2016 | TG
Don’t miss our joint workshop with Research Now at this year’s Research & Results in Munich (Wednesday, 10/26, 10.45 am, room 3).
Adrian will build on last year’s research on trap questions and provide a multi-national view on how to deal with "bad" respondents in online surveys. He will again team up with Fabian from Research Now to present most promising approaches for increased data quality in quantitative surveys – from an international perspective.
Oct 11, 2016 | TG
Developed in partnership between the OECD, World Bank and Facebook, the Future of Business Survey looks at insights and opportunities for growth from digitalized small and medium-sized enterprises (SMEs).
In the first seven months since its launch, more than 90,000 SMEs across 22 countries have responded to the ongoing online survey, which is administered each month by FactWorks.
The full report for review and the interactive online dashboard can be found here:
Oct 5, 2016 | NB
When last Thursday the Dmexco – exposition and conference for digital marketing in Cologne – shut down its doors, it counted numerous new records. With over 50,700 visitors, 1,010 exhibitors and 570 speakers it’s now able to compete with the biggest marketing events globally. Big players in digital business showed up - Facebook, eBay and Google to name just a few - to present their ideas on how marketing and advertisement should be like from now on into the future. Some buzzwords to have on the radar this year were:
Mobile will be (surprise!) the future of every marketing campaign. As more and more internet activity comes from mobile devices, advertisers have to think of ways to catch customers’ attention on those smaller screens. Companies discover messenger apps as a personal communication channel where they can reach their customers one-on-one.
Advertising processes are increasingly being automated. At Facebook and Google, where Programmatic Ads became popular, ads are placed using algorithms and real-time bidding functionality. Thus, artificial intelligence more and more opposes manual media planning.
As time of the customers becomes a valued good - there is just too much content out there - Contextual Marketing has become key. The advertiser’s message has to reach the customers with the right timing, on the right device and with the right content. The right content meaning everything needs to be personalized as well. Seems like demands for businesses marketers are getting ever more diverse and difficult.
With more and more data businesses gather from their customers and rising demands for individualized, multi-channel, contextual advertisement, market research and analytics will need to move ahead to conduct professional data analyses and give recommendations how to address customers effectively.
As one speaker at the event pointed out, only 12% of enterprise data is actually used for analytics today. Sounds like there is still room for improvement!
Sep 20, 2016 | TG
Technology is no doubt sexy as hell to consumers and thus this year’s IFA, as Berlin’s biggest exhibition for consumer electronics and home appliances, has another record year in terms of scope and visitors. The late summer date makes the IFA an ideal place for holiday-focused launches, also internationally – and always offers a good reason for the FactWorks team to check out newest developments and innovations in the field.
There is a race not only for new product launches like brand new really hot! smartphones (couldn’t resist), but also for who has the best new abbreviation. This year it seems to be 4k OLED, making the TV experience even brighter and more colorfully appealing. Not that new is the internet connection of all kinds of household devices. The ’internet of things’ is however still a growing topic and thus a refrigerator that tells you from the outside semi-transparent monitor what is inside and connects to a shopping list app is one of the stars of this year’s exhibition.
This might impact market research and the way respondents can be reached to get optimal usage and attitude assessments in a future not that far away – surveying via the fridge instead of the desktop PC or smartphone and getting online-ethnographic reads instantaneously, to name just a few possible scenarios. Or think of newest developments in virtual reality where future positioning and brand performance might also play a role in the digital space.
I guess I still prefer to just open the fridge door, but wonder when this might change – maybe if standing in the supermarket looking at my paper pencil shopping list doesn’t feel state-of-the-art anymore.
Sep 7, 2016 | NB
|FactWorks GmbH||Telefon: (0 30) 52 68 04 55 - 0|
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