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Introducing FactWorks


FactWorks was founded in 2002 as a spin-off of the Society and Technology Research Group, a think tank of Daimler AG. A classic start-up, the company began with three coworkers in the living room of one of our founders. Today FactWorks is a team of 45 and manages large-scale international projects.

Passionate experts

We combine the best qualities of a think tank and a start-up, merging our passion for market research with strategic thinking, scientific precision, speed, and flexibility. As proven experts in quantitative as well as qualitative methods, we have mastered the entire spectrum of market research. Equipped with specialized know-how and insight into consumer needs and behaviour and industries we develop innovative solutions tailored to our clients’ individual needs. The result? Facts you can rely on, practical tools, and clear business recommendations, all of which are critical in helping our clients achieve their business objectives.

Enthusiastic customers validate our success

Our success in the market speaks for itself. Our roster of clients includes some of the top international companies, as well as innovative start-ups that are setting new standards in their industries. The rapid growth of our business is mainly the result of satisfied clients who continue to expand their partnerships with us and refer us to others.

Get to know us!

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Your FactWorks Team

Teamwork is our strength. We take an interdisciplinary approach at FactWorks, providing our partners with a team of economists, psychologists, statisticians, and engineers.

All our professional consultants hold a master’s or doctorate degree and were top graduates in their classes. Prior to joining FactWorks, many of our associates worked in companies on the client side, with other market research institutions, or in the consulting business.

Through industry conferences and continuing education at the university level, associates at FactWorks are continually learning about the newest trends in marketing and industry, and the most up-to-date statistical methods. This wide-ranging mix of competencies guarantees innovative and precise solutions for our customers.

Our founders


Axel Bichler

Axel Bichler is the founder and managing director of FactWorks. He studied engineering economics in Jena and Berlin, performed research on conjoint analysis, and worked as a marketing and modeling expert at Daimler AG's think tank, the Society Research Group. For almost 20 years he’s helped companies to make the right decisions, using methodologically sophisticated market research studies.

In addition to executive management and leadership of exciting projects, he’s enthusiastic about statistical methods – especially those involving conjoint analysis. He is a renowned expert in this field, lectures regularly at universities, and runs seminars in Germany at home and abroad.

When not at FactWorks, Axel Bichler likes spending time with his family, listening to music, using gadgets like the indispensable iPhone, and cooking. He runs to compensate for the last of these.

Prof. Marcel Paulssen

Prof. Marcel Paulssen is cofounder of FactWorks and professor of marketing at the Business School at the University of Geneva. As our scientific advisor, he ensures that FactWorks has access to the latest marketing knowledge and ideas, and helps us to develop innovative solutions for our customers. His primary research interests lie in customer relationships, brand management, and positioning and segmentation. He is a renowned expert on multivariate techniques and has a special passion for structural equation models.

Prior to his appointment at the University of Geneva, he was a visiting professor at the Ross School of Business at the University of Michigan, and professor at Humboldt University in Berlin. He gained practical experience in strategic marketing at Matsushita in Tokyo, and at the Society and Technology Research Group, a Daimler AG think tank. He has been honored repeatedly for his academic achievements, and his research is published in leading international marketing journals.

When Prof. Paulssen gets time away from the computer, he’s a sports enthusiast and enjoys cultural events in Berlin and Geneva.


Company Culture

We want to captivate our clients, and our associates, too! The creation of an inspiring and motivating work environment is essential to delivering excellent market research to our clients. This is a core value by which we operate. Every day.



Fairness, integrity, and reliability are the pillars for building trustworthy, long-term relationships with customers, coworkers, and partners.


Only the very best solution will do for our customers. It’s our obligation as passionate market researchers. Excellence in market research and analytics is reflected consistently in all of our services – with no ifs, ands, or buts.


Openness to new recommendations, ideas, and criticisms leads to continual improvement and genuine innovation. That’s why we foster a culture of open communication – internally as well as externally.

Team spirit

A strong team sticks together. We’re partners and value each other at all levels of our work with one another. It’s this team spirit that promotes a motivating work environment, a place where work is fun.


San Francisco


FactWorks GmbH Phone: (0 30) 52 68 04 55 - 0
EUREF-Campus 10-11 Fax: (0 30) 52 68 04 55 - 66
10829 Berlin Email: info@FactWorks.com
Germany Campus-Plan
FactWorks LLC Phone: +1 650 242 4439
777 Mariners Island Boulevard Email: us-info@factworks.com
Suite 750  
San Mateo, CA 94404  


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